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Sr. SEM Specialist

Company: AdPro
Location: Colorado Springs
Posted on: August 5, 2022

Job Description:

-AdProJob Description: SENIOR SEM SPECIALISTAbout AdPro:AdPro is a full-service marketing firm located in Colorado Springs, CO. Founded in 2012, AdPro works with a wide variety of clients locally, regionally and nationally. Current clients include Phil Long Enterprises, U.S. Olympic & Paralympic Museum, Colorado State Fair and Colorado Springs Orthopaedic Group, among many others. AdPro provides in-house research, strategy, account services, media planning and buying, digital, creative, website design, public relations and in-house audio and video production.AdPro has their own health insurance, has a medical clinic onsite and has a robust wellness program that includes free personal training and onsite workout facilities. They have a paid community volunteer program and employees participate in events and nonprofit activities and contests throughout the year. This is an in-office or fully remote position. -Job Summary:AdPro is looking to hire a Senior SEM Specialist to help manage Google Ad accounts as well as a variety of other digital marketing channels. -This position will require a minimum of five years of experience working with Google Ads and knowledge of Google Analytics and Google Tag Manager. -Intangible desired traits include being detail-oriented, transparent with good communication skills, and above all, willing to learn and open to new ideas. -The Senior SEM Specialist will lead the SEM team and interact with other digital team members on a daily basis. This is a great opportunity for someone looking for growth opportunities in the digital ad space. - -Responsibilities:
--- - - - - - - -Collaborate with other senior leaders in leading a high-energy ad agency team
--- - - - - - - -Meet with clients to strategize account focus and priority
--- - - - - - - -Educate AdPro team on new developments in the digital space
--- - - - - - - -Lead the SEM team, working in tandem with the web and SEO team
--- - - - - - - -Oversee the management of 15-20 Google Ad accounts
--- - - - - - - -Daily management of monthly budgets and monitoring of campaign pacing
--- - - - - - - -Optimize copy and landing pages for search engine marketing
--- - - - - - - -Perform ongoing keyword discovery, expansion, and optimization
--- - - - - - - -Research and analyze competitor advertising links
--- - - - - - - -Perform bid management and optimization on all campaigns
--- - - - - - - -Work with the development team to ensure SEM best practices are properly implemented on newly developed code
--- - - - - - - -Work with editorial and marketing teams to drive SEM content creation and programming
--- - - - - - - -Compile regular reporting insights to internal teams and clients
--- - - - - - - -Present SEM campaign strategies and results to clients
--- - - - - - - -Analyze trend in the automotive, healthcare and other industries and bring fresh ideas and implement fresh ideas into campaigns - -Skills & Requirements:
--- - - - - - - -Four-year degree at accredited college in marketing, advertising, technology, or related field
--- - - - - - - -Minimum of five years of experience managing Google Ads accounts; current Google certifications preferred
--- - - - - - - -Experience working with Google Tag Manager and Google Analytics; experience with Facebook Ads, Google Data Studio, Facebook Ads, and YouTube a plus, but not required
--- - - - - - - -Solid understanding of digital marketing data trends and SEM KPIs and the tradeoffs associated with each
--- - - - - - - -Good written and verbal communication skills
--- - - - - - - -Strong listening skills with the ability to accept criticism professionally

Keywords: AdPro, Colorado Springs , Sr. SEM Specialist, Other , Colorado Springs, Colorado

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