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Sr. SEM Specialist

Company: AdPro 360
Location: Colorado Springs
Posted on: January 13, 2022

Job Description:

--AdPro 360Job Description: SENIOR SEM SPECIALIST--About AdPro:AdPro 360 is a full-service marketing firm located in Colorado Springs, CO. Founded in 2012, AdPro 360 works with a wide variety of clients locally, regionally and nationally. Current clients include Phil Long Enterprises, U.S. Olympic & Paralympic Museum, Colorado State Fair and Colorado Springs Orthopaedic Group, among many others. AdPro provides in-house research, strategy, account services, media planning and buying, digital, creative, website design, public relations and in-house audio and video production.
AdPro has their own health insurance, has a medical clinic onsite and has a robust wellness program that includes free personal training and onsite workout facilities. They have a paid community volunteer program and employees participate in events and nonprofit activities and contests throughout the year.--Job Summary:AdPro is looking to hire a Senior SEM Specialist to help manage Google Ad accounts as well as a variety of other digital marketing channels.--This position will require a minimum of five years of experience working with Google Ads and knowledge of Google Analytics and Google Tag Manager.--Intangible desired traits include being detail-oriented, transparent with good communication skills, and above all, willing to learn and open to new ideas.--The Senior SEM Specialist will lead the SEM team and interact with other digital team members on a daily basis. This is a great opportunity for someone looking for growth opportunities in the digital ad space.----Responsibilities:----------------Collaborate with other senior leaders in leading a high-energy ad agency team----------------Meet with clients to strategize account focus and priority----------------Educate AdPro team on new developments in the digital space----------------Lead the SEM team, working in tandem with the web and SEO team----------------Oversee the management of 15-20 Google Ad accounts----------------Daily management of monthly budgets and monitoring of campaign pacing ----------------Optimize copy and landing pages for search engine marketing ----------------Perform ongoing keyword discovery, expansion, and optimization----------------Research and analyze competitor advertising links----------------Perform bid management and optimization on all campaigns----------------Work with the development team to ensure SEM best practices are properly implemented on newly developed code----------------Work with editorial and marketing teams to drive SEM content creation and programming----------------Compile regular reporting insights to internal teams and clients----------------Present SEM campaign strategies and results to clients----------------Analyze trend in the automotive, healthcare and other industries and bring fresh ideas and implement fresh ideas into campaigns----Skills & Requirements:----------------Four-year degree at accredited college in marketing, advertising, technology, or related field----------------Minimum of five years of experience managing Google Ads accounts; current Google certifications preferred----------------Experience working with Google Tag Manager and Google Analytics; experience with Facebook Ads, Google Data Studio, Facebook Ads, and YouTube a plus, but not required----------------Solid understanding of digital marketing data trends and SEM KPIs and the tradeoffs associated with each----------------Good written and verbal communication skills----------------Strong listening skills with the ability to accept criticism professionally

Keywords: AdPro 360, Colorado Springs , Sr. SEM Specialist, Other , Colorado Springs, Colorado

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