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Advertising Agency Account Executive

Company: Phil Long Dealerships
Location: Colorado Springs
Posted on: May 3, 2021

Job Description:

Job Title:

Account Executive


Adpro 360

Level/Salary Range:

$50,000 to $60,000 per year

Travel Required:

Travel Required

Adpro 360 Advertising Agency was founded in June 2012 and is one of the largest advertisers in the state of Colorado. Adpro has local, reginal and national clients and is a full-service marketing firm. We do complete audio and video production studio capabilities in our offices.

Job Summary:

An Account Executive at Adpro 360 will work closely with clients on a daily basis to help them manage their advertising campaigns and budgets. Take a lead in creating marketing strategy and following through on campaign management, including planning, budgeting, overseeing media and digital placement, creative execution, production and trafficking. Ensure that all aspects of advertising are completed with proper messaging and strategy, on time and on budget.

The Account Executive interfaces with various agency departments to move projects through the system on behalf of the client. This includes meeting with the creative team concerning creative issues and input, the integrated media team concerning media and digital issues, the communications manager concerning publicity and content management and the production manager concerning scheduling and timing.

The Account Executive has major input in developing strategic marketing plans for their clients. After plans are developed and presented to clients, the Account Executive is responsible for carrying out the plan on a daily basis.

Key Responsibilities:

* Handles day-to-day activities for assigned clients. * Effectively presents, sells and defends all agency work/proposals to clients; supports other agency team members in these functions. * Leads preparation and presentation of client advertising planning meetings. Prepares meeting reports with the help of account coordination team. * Leads team in preparing client budgets, proposals, marketing communications and strategic marketing plans, media and public relations plans. * Develops marketing and advertising strategies, including gathering and analyzing data and information, meeting with partners and vendors as needed. * Writes creative scripts, getting offers and writing disclaimers and obtaining script approval from clients. * Knows co-op and state legal guidelines, assisting in getting co-op approval when appropriate, and ensuring disclaimers are in compliance. * Tracks results of ad campaigns, providing clients with ongoing results and recommended action steps. Works with internal team on metrics baselines and objectives, tracking campaign performance through dashboards and analytics tools. * Regularly checks for and responds promptly to all client communications, including calls, texts and emails. * Checks and approves creative/production materials, copy, layouts, production art and audio and video projects and coordinates client approval. * Reviews billing prior to release to clients; ensuring prompt collection of accounts receivables. * Informs account manager regularly of account progress for all assigned clients; involves Account Manager immediately in event of potential problems, i.e., client/agency relations, budget overruns, etc. * Coordinates project timing and budgets with all relevant agency personnel, working in agency project management system for all reviews and communications. * Actively seeks additional projects/new business from client contacts, being a student of the client’s industry and learning from agency colleagues about their areas of expertise. * Keeps account coordinator/assistant informed of client activities. * Represents agency at industry and community functions. Skills & Requirements:

* A minimum of three years of experience required * Degree in marketing, advertising, journalism or English preferred * Proficient in Microsoft Office Suite products * Proficient in creating PowerPoint presentations * Be a student of each client and their industries * Excellent communication, writing, and proof-reading skills * Attention to detail a must * Google certifications a plus * Advertising agency experience a plus

Keywords: Phil Long Dealerships, Colorado Springs , Advertising Agency Account Executive, Other , Colorado Springs, Colorado

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