Development and implementation of business plans, marketing
strategy, and forecasts for a product/service or vertical market.
Manages a staff of managers.
As a manager in product marketing, you will be responsible for
leading the development of company marketing specifications for
specific product(s) or product line(s). Manage marketing activities
within the context of the overall corporate plan to meet company
objectives. Monitor the development of business plans and business
results of e-marketing. Manage lifecycles and product positioning
in the market place. Identify customer needs, oversee market
research, and monitor the market trends/competitive landscape.
Implement and monitor advertising campaigns. Act as a technical
advisor for specific product(s). Initiate and foster relationships
with development, sales, and other groups to develop new products
or enhance functionality of existing product(s) or product line(s).
Ensure successful product releases based on corporate
Assists in the development of short, medium, and long term plans
to achieve strategic objectives. Regularly interacts across
functional areas with senior management or executives to ensure
unit objectives are met. Ability to influence thinking or gain
acceptance of others in sensitive situations. Practical internet
knowledge. Software business management experience. 7 years
technical marketing experience. Previous development experience or
developer marketing experience desired. Ability to manage multiple
projects and priorities. Successful track record in management.
BA/BS degree. MBA preferred.
Oracle is an Affirmative Action-Equal Employment Opportunity
Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, national
origin, sexual orientation, gender identity, disability, protected
veterans status, age, or any other characteristic protected by
Product Marketing Director
LOCATION: UNITED STATES
NOTE: We are unable to provide visa sponsorship for this role at
this time. No candidates requiring visa sponsorship will be
As a Product Marketing Director for Oracle Hospitality, you are
responsible for making our products fly-off the shelf, including
developing effective marketing strategies, sales and customer
facing content and plans to communicate the features and benefits
of our products and the Oracle cloud and applications - to the
sales teams and customers.
This role is the glue that binds our product strategy to the
tactics we need to drive success in sales and marketing and to
achieve results. You will be the product evangelist and will play
an integral role in organizing product launches.
You know our competitors like the back of your hand: what they
do today and what they plan to do in the future. You also know our
buyers better than they know themselves, including how they make
their buying decisions. You back up strategic insights with
Hospitality Market evidence and then use that knowledge to drive
the development of positioning and messaging that resonates with
buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop
innovative programs that drive demand. An attention to detail and
eye for quality are critical to your success, along with an ability
to grasp and present our product s value proposition in a way that
resonates and clearly articulates how we solve our buyers
In addition to the marketing team, you will regularly
collaborate with product managers, engineering and cloud experts
and of course sales enablement and operations teams; it s a
balancing act that requires strong diplomatic skills, including
knowing when to push back and when to dive in.
Market intelligencebe the expert on our buyers, who are they,
how they buy and their key buying criteria. Use market research
data to influence product features, pricing and packaging.
Understand the competitive landscapebe an expert on our
competition and how they are positioned.
Collaborate with product management and marketing communications
to develop product positioning and messaging that resonate with our
target buyer personas and sets our products apart from others in
the market to give them a unique selling point. This includes a
compelling cloud story and crystal clear journey to cloud message
with variations for different customer patterns.
Understand and document our buyer s process, including where
they get information, and the /who/, /what/, /when/ and /why/
behind the decisions they make. Then drive changes to our sales and
marketing processes based on what you learn.
Plan the launches of net-new products and releases of existing
products/SKUs (from a sales perspective), and drive the
cross-functional implementation of the plan. Coordinate go to
market activities and create sales enablement tools and content
such as playbooks, customer facing positioning presentations,
strategy and vision deck for Oracle Hospitality, new SKU enablement
Understand and support our sales enablement team; train them on
the problems we solve for our buyers and users; develop sales tools
that facilitate the selling process
Speak and present about strategy, cloud story and products to
both external and internal audiences.
Support the marketing team to develop a marketing plan,
including key activities and budgets to support the retention of
existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support
our products on an ongoing basis, and report back to the business
on required changes.
Act as one of the primary thought leader for our products,
including speaking engagements and written works.
Product Marketing or Sales Engineering experience with at least
2 years of experience in a market-facing role (e.g. delivering
presentations to customers and prospects, conducting competitor
analysis and market research).
Excellent understanding of the Hospitality industry and
Hospitality technology landscape. Opera and/or Simphony knowledge
would be advantageous.
Collaborative skills: As a product marketing manager you will
have to collaborate with multiple teams across the business. This
will often include the sales and marketing department, the
engineering department, product management, senior executives.
Communication skills: The ability to speak and write to a high
standard is crucial. You will frequently have to present new
products and write engaging copy, telling the story of products,
for various marketing channels. Must be a strong public speaker,
comfortable in front of large, senior groups, and a solid
Research skills: A crucial part of being a product marketing
manager is gaining insight into customer needs and experiences.
Analysis of data, surveys and customer interviews will be part of
this mix and you need to be well acquainted with these
Exceptional ROI-tracking skills, able to prove what is or isn
Excellent people and management skills to interact with staff,
colleagues, cross-functional teams and third parties. Team player
Pragmatic Institute Certified preferred.
/At Oracle, we don t just value differenceswe celebrate them. We
re committed to creating a workplace where all kinds of people work
together. We believe innovation starts with diversity and
Title: Oracle Hospitality - Product Marketing Director
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