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Integrated Media Director

Company: AdPro
Location: Colorado Springs
Posted on: August 5, 2022

Job Description:

JOB DESCRIPTION: INTEGRATED MEDIA DIRECTORABOUT ADPRO:AdPro is a full-service marketing firm located in beautiful Colorado Springs, Colorado. Founded in 2012, AdPro works with a wide variety of clients locally, regionally and nationally. Current clients include Phil Long Enterprises, UCHealth, Colorado State Fair, U.S. Olympic and Paralympic Museum, United Way, Mentally STRONG and Colorado Springs Orthopaedic Group. AdPro is a full-service marketing firm and provides in-house research, marketing strategy, account services, media, digital, creative, website design, public relations and audio and video production.AdPro has their own health insurance, a medical clinic onsite and a robust wellness program that includes free personal training and onsite workout facilities. They have a paid community volunteer program and employees participate in events and nonprofit activities and contests throughout the year. We have outstanding, personalized benefits, including a matching 401k program.AdPro's culture is collaborative, supportive and fun. We believe in hiring amazing human beings and then building a career path around their goals. We have a staff of 32 dynamic professionals, all experts in their focus areas, who have each other's backs and are passionate about partnering with clients to help them meet their goals. We work in the office four days a week and from home one day a week, with everyone choosing what day they work from home.POSITION SUMMARY:This is an in-house position and candidate would be required to move to Colorado Springs to take the position if you don't live in-state. A relocation package will be provided.The primary function of the Integrated Media Director is to provide strategic oversight for our agency's clients in the areas of traditional and digital media as well as supervise the staff of the media and digital departments. This is a senior-level managerial position with direct account responsibilities.The Integrated Media Director is responsible for the philosophy and planning of the use of media, for the selection of specific media, and for ordering space and time. The position requires experience in media buying of traditional and digital mediums and research analysis.The Integrated Media Director will be well-versed in all types of media, and must stay current with rapidly developing new media trends, practices and technologies. He/She ensures that the media staff maintain appropriate skill levels in media-related computer software; knowledge of new media and strategies; and authorizes related training and equipment purchases as deemed necessary.The Integrated Media Director will oversee the Digital Manager and his team of six digital and web specialists as well as a staff of four media strategists, planners and buyers. He/She will have direct client contact and be responsible for creating plans for new business proposals.In addition to supervising the team and providing strategic oversight of all agency clients, the Integrated Media Director will also be involved in planning and buying for key agency accounts. This is a supervisory and hands-on position.PRIMARY JOB FUNCTIONS:
--- Oversee research, media strategy, and implementation of clients' media and digital planso Develop strategic media tactics for local, regional and national campaigns incorporating television, radio, outdoor, print, and digital to include OTT, paid social, SEM, SEO, display and retargeting, geofencing, etc.o Conduct market research and analyze demographics, psychographics, media usage and buying patterns to define target audiences and campaign requirementso Analyze and interpret market analytics and determine the optimal medium and placement for advertising campaignso Establish campaign objectives, strategies, tactics and KPI'so Direct the development of marketing and media plans consistent with the approved strategyo Prepare media plans based on briefings from account executiveso Provide monthly media updates including media budgets and media calendarso Prepare media schedules and keep schedules up-to-dateo Create and maintain detailed media plan flowchartso Manage budgets and monitor campaign costs and ROI metricso Coordinate with Production Manager to ensure material deadlines are meto Monitor traditional and digital campaigns to ensure they are performing as planned and oversee ongoing reporting of analytics and KPIs
--- Utilize Scarborough and other research tools to develop an effective advertising strategy and marketing plan for clients
--- Oversee and perform negotiations of client projects, campaigns and plans
--- Develop client and media/digital vendor relationships
--- Oversee media spending for clients' media budgets, to include coop budgets and media makegoods
--- Directly serve as the Media Planner/Buyer for specific clients
--- Perform on a multi-tasking level to handle a variety of tasks and create an organization for staff to operate within
--- Lead and direct the workflow of employees. Supervise media/digital staff with reference to their assigned duties
--- Represent the department with a wide degree of creativity and objectivity
--- Utilize strong communication skills for presentation and training
--- Direct and implement the preparation of client presentations and meetings
--- Interface with other agency department managers/client service teams to keep work and projects moving forward on a timely basis
--- Work with the creative team to ensure the most appropriate and effective media executions for each client/project
--- Participate in new business proposals and presentationsPOSITION REQUIREMENTS:Bachelor's degree and a minimum of 7 years of experience in traditional and digital media planning and buying
--- Experience with market research and digital platforms and dashboards
--- Proficient in MS Office, Google Data Studio, Google Ads, SEM Rush, Facebook Business Manager and Strata media buying software
--- Experience in the automotive industry is a plusKEY SKILLS:

  • Visionary leadership
  • Collaborative spirit
  • Confidence
  • Works well under pressure
  • Good verbal communications skills with ability to articulate to all levels
  • Effective organizational abilities
  • Ability to quickly assimilate large amounts of information
  • Decisiveness
  • Understanding of Strata and other buying platforms
  • Highly persuasive
  • Client-focusedJob Type: Full-time

Keywords: AdPro, Colorado Springs , Integrated Media Director, Executive , Colorado Springs, Colorado

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