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B2B Demand Generation Manager - Fulltime/Perm

Company: Avesta Computer Services
Location: Colorado Springs
Posted on: February 23, 2021

Job Description:

One of our clients a Software Development Company that provides state-of-the-art GUI development and code generation tools for embedded displays.
Title: B2B Demand Generation ManagerLocation- Colorado Springs, COType- Permanent Hire Salary - Base pay + Benefits
Job Description-Our client is looking for a creative, team-first B2B marketing expert. The Demand Generation Manager will be responsible for tracking, analyzing and implementing all facets of lead / demand generation activities. The right individual will have proven experience with demand generation marketing for B2B or SaaS companies as well as a strong command of marketing automation systems (such as HubSpot) as well as CRM systems (Salesforce.com).Requirements:-- 7+ years of experience in B2B lead / demand generation for technology companies-- Bachelor's degree from an accredited University in Business or a related Technical Discipline-- Experience in enterprise software with a SaaS focus is strongly desired
Key Responsibilities:-- Review and revise existing lead generation activities. Establish goals and then construct, organize and execute an overall lead generation strategy and systems.-- Manage all campaign activities in Salesforce and report results (open rates, click rates, lead to opportunity and opportunity to close rates, etc.).-- Monitor and make metric-based suggestions for improving the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs.-- Analyze and report on the impact of demand creation activities on sales pipeline, revenue, close rates and sales cycle length.-- Be an in-house expert and advocate for marketing automation and CRM systems.-- Lead our efforts in segmentation, data importing, data cleanup, lead management, etc.-- Help plan, organize and execute webinars, paid search, mass mailings, events, SEO, etc

Keywords: Avesta Computer Services, Colorado Springs , B2B Demand Generation Manager - Fulltime/Perm, Executive , Colorado Springs, Colorado

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