Social Media Manager

Company: Careerbuilder-US
Location: Colorado Springs
Posted on: January 15, 2021

Job Description:

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.* Perform research on current benchmark trends and audience preferences* Design and implement social media strategy to align with business goals* Set specific objectives and report on ROI* Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)* Monitor SEO and web traffic metrics* Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency* Communicate with followers, respond to queries in a timely manner and monitor customer reviews* Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)* Suggest and implement new features to develop brand awareness, like promotions and competitions* Stay up-to-date with current technologies and trends in social media, design tools and applicationRequirements* Proven work experience as a Social media manager* Hands on experience in content management* Excellent copywriting skills* Ability to deliver creative content (text, image and video)* Solid knowledge of SEO, keyword research and Google Analytics* Knowledge of online marketing channels* Familiarity with web design* Excellent communication skills* Analytical and multitasking skills* BSc degree in Marketing or relevant fieldJob Requirements:* Work with social media channels consistent with social media strategy* Creating content for social media* Create engaging social media campaigns* Benchmarking for social media campaigns* Direct the social media staff in development and implementation of social media strategies across social media platforms* Create new social media marketing strategies/campaigns* Generating new social media followers* Feel of social media channels* Maintain new social media accounts* Adding key social media accounts* Manage corporate social media accounts* Amplify brand awareness through social media* Inform paid social media efforts* Create other social media promotions* Oversee social media content and management* Utilizing various social media tools* Integrate social media within programs* Execute targeted campaigns over social media* Manage the social media staff* Posting of social media activities

Keywords: Careerbuilder-US, Colorado Springs , Social Media Manager, Executive , Colorado Springs, Colorado