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Regional Marketing Specialist

Company: DaVita Medical Group
Location: Colorado Springs
Posted on: August 16, 2019

Job Description:

Job DescriptionJob Title: Regional Marketing SpecialistDepartment: Marketing DepartmentReports To: Senior Marketing ManagerSummaryThis position will support Marketing Department's goals of increasing new patient volume through planning, development, implementation and evaluation of marketing projects and activities This position will also be accountable for marketing strategy, community outreach, and internal efforts.Essential Duties and Responsibilities include but are not limited to:

  • Ensure projects and efforts that support the Marketing department's goal of increasing new patient volume are successfully executed. These efforts include community events, direct mail campaigns, advertisements, health fairs and other promotional efforts.
  • Serve as a educator and community representative for the organization; promoting our services and offerings.
  • Collect and analyze data to identify community needs prior to planning, implementing, and evaluating programs designed to encourage healthy lifestyles, policies and environments.
  • Strengthen relationships with key employers in Colorado Springs.
  • Measure effectiveness of marketing efforts and use data to adjust tactics as necessary.
  • Coordinate efforts with national marketing.
  • Support the development of marketing content, including the design, creation, and updating of marketing materials such as brochures, promotional pieces, media lists, etc. in a creative and cost effective manner.
  • Work cross-functionally with operators, clinicians, teammates, and senior leadership to ensure marketing efforts are successful.
  • Works with communication on messaging strategy.
  • Schedule and provide logistic support for various meetings and activities related to marketing.
  • Stay up to date with current trends in the marketing and competitor activity.
  • Coordinates photoshoots
  • Reviews, maintain, and supervise updates on coporate website.
  • Other duties as applied to Marketing.
  • Interact with departments, physicians, management, and staff regarding marketing projects.
  • Obtain quotes and project bids as appropriate.
  • Develop and recommend marketing operating budget
  • Oversee the Marketing & Patient Experience Coordinator with community events, thought process and excecutionKnowledge, Skills, Abilities
    • Excellent planning and organization, critical thinking, and decision-making skills.
    • Ability to communicate and listen professionally and with respect.
    • Ability to prioritize, and to manage time in an efficient, effective manner.
    • Ability to communicate and partner effectively with people of all levels and backgrounds (physicians, patients, business leadership, community partners, etc.).
    • Knowledge and experience in healthcare, marketing and graphic design.
    • Ability to set goals, track and measure progress against those goals, and adjust strategies accordingly to be successful.
    • Ability to execute projects/work under budget and on time in a planned and organized manner.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Education and/or Experience Minimum of 2 years marketing experience required, preferably in health care. Bachelor Degree required. Graphic Design experience preferred.Language SkillsExcellent command of the English language, reading, writing, telephone and speaking skills. Ability to communicate effectively via written, telephone, e-mail and person-to-person channels with a variety of audiences including patients, physicians, employees, the community, vendors and media personnel.Mathematical SkillsBasic business math required, statistics knowledge preferred.Reasoning AbilityAbility to solve practical problems and multi-task in a somewhat unstructured environment. Ability to interpret a variety of instructions, including dialogue in written, e-mail, oral or schedule form. Computer SkillsFamiliarity with Microsoft Word, Excel and Outlook required, Access desired. Knowledge of Adobe Creative Suite on a PC system preferred.Certificates, Licenses, RegistrationsColorado Driver's License required.Physical DemandsReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Lifting up to 50 pounds required occasionally. Work Environment Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Keywords: DaVita Medical Group, Colorado Springs , Regional Marketing Specialist, Advertising , Colorado Springs, Colorado

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