Marketing Specialist (173375-268)
Company: UBM TechWeb
Location: Colorado Springs
Posted on: December 8, 2018
HDI and ICMI are seeking a Marketing Specialist who thrives on driving demand for online community engagement and content resources. This role will oversee and engage with the HDI Connect online community, where thousands of service and support professionals connect, share ideas, and advance both their careers and profession. The Marketing Specialist will also be responsible for supporting the content and community businesses for both the HDI and ICMI brands, overseeing demand generation and marketing campaigns for sponsored content resources delivered digitally. The Marketing Specialist works cross-functionally with the Marketing, Content, Sales, and Web Development teams. HDI and ICMI have been serving the technical support, service management, and contact center markets for over 30 years through industry events, professional training, certification, and informational resources like publications, research, articles, blogs, and more. HDI and ICMI are a part of UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B events organizer in the world. PRINCIPAL DUTIES AND RESPONSIBILITIES: COMMUNITY ENGAGEMENT * Oversee and engage with the HDI Connect online community; actively listen and monitor user discussions to facilitate engagement, identify industry trends, and ensure compliance with community policies. * Drive audience engagement with and growth of HDI Connect, while retaining and engaging existing members, through multichannel marketing campaigns including email, paid and organic social media, and digital marketing. * Review online analytics and community behavior for recommendations to improve traffic and conversions. * Drive community business marketing strategy and execution, including lead gen, email, PPC, display, retargeting, and social media channels. * Collaborate with HDI's sales, marketing and content leads to inform lead gen programs for our events and training businesses. Track revenue attribution from these efforts. SPONSORED CONTENT PROGRAMS * Develop and optimize landing pages to support registration and lead gen for sponsored content programs, including webinars, research programs, and other assets. * Work closely with the Marketing Director, Group Content Manager, Sales, and Client Services and Delivery Operations teams to execute marketing strategies to drive leads. * Support sponsored content sales by managing annual production of media kits and drafting monthly marketing emails. * Identify external opportunities for marketing of sponsored program to achieve lead gen goals. GENERAL MARKETING * Plan marketing campaigns, set timelines, and select optimal delivery channels. * Develop creative concepts and collaborate with creative team to produce marketing materials across traditional and digital channels. * Develop creative concepts and collaborate with creative team to produce marketing materials across traditional and digital channels. * Identify website UX improvements for HDI Connect and the Resources sections of ICMI.com and ThinkHDI.com, based on behavior, trend analytics and your own experience/expertise. Collaborate with Marketing and Content leadership to secure approval for recommended changes and work with Development team to implement structural improvements. Measure outcomes and track impact. * Deploy banners on brand websites, adjusting schedules to maximize lead gen across all active assets. * Write emails and banner ad content to support lead gen for active Manage placements and trafficking of marketing materials to ensure timely campaign execution. * Design and manage the production of event on-site signage and collateral that supports HDI Connect, community growth, and content sponsorship sales. * Collaborate with Audience Segmentation team to strategically develop and select targeted lists for email marketing campaigns. * Present campaign results weekly to community stakeholders. * Gather and analyze marketing data and provide insights on key performance indicators as needed. Utilize these insights to drive new programs or campaigns throughout the buying cycle. * Manage vendor orders and payments. JOB REQUIREMENTS: * 2-5 years of marketing experience * Strong verbal and written communication skills * Exceptional strategic marketing messaging and copywriting abilities * Demonstrated ability to work independently and execute multichannel marketing programs, including ability to research and implement best practices * Proven experience working with online communities, websites, and web analytics highly recommended * Knowledge of Microsoft Office applications and high comfort level with technology and web-based applications such as Eloqua (marketing automation), Salesforce, Sitecore (or other content management systems), Jira (or other project management software), and other like marketing, sales, and business enablement tools * Working knowledge of HTML5 and CSS * Excellent project and budget management skills * Knowledge of service management, technical support, and/or contact center industry a plus * Experience with lead generation, sales enablement activities, and sales collaborations a plus * Bachelor's degree in marketing, English, journalism, communications, or related field Why work for UBM? As an employee of UBM you will have access to a positive company culture, a flexible and professional environment, UBM Employee Benefits and a commitment from us that we will invest in developing your talent. UBM is committed to its policy of equal employment opportunity for applicants and employees. Our employment practices are based on each person's skills, abilities and performance. We provide equal opportunity in employment to qualified individuals regardless of age, race, color, religion, sex, sexual orientation, national origin, ancestry, citizenship, gender identity, gender re-assignment, marital or veteran status, disability, or any other basis protected by law. This commitment extends to all employment decisions, including but not limited to recruitment, hiring, promotion, training, compensation, benefits, discipline and discharge. Any form of discrimination is in violation of this policy and will not be tolerated by the Company. We invite you to be part of an organization that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business. UBM is an E-Verify employer Job Location Colorado Springs, Colorado, United StatesPosition TypeFull-Time/Regular ApplySDL2017
Keywords: UBM TechWeb, Colorado Springs , Marketing Specialist (173375-268), Advertising , Colorado Springs, Colorado
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