Marketing Manager - Digital Subscription Retention
Company: Focus on the Family
Location: Colorado Springs
Posted on: April 24, 2024
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Job Description:
Headquartered in Colorado Springs, Colorado, Focus on the Family
has nearly 700 employees who work to achieve the mission of
enriching the lives of families, engaging the culture, advocating
for life and spreading the Gospel of Jesus Christ. The work is
meaningful, the culture is rewarding, and the purpose is
eternal.
The Marketing Manager - Digital Subscription Retention position
exists to provide leadership and direction to the Marketing team
responsible for the successful development and execution of all
Digital Content Subscription Retention strategic plans. This
position will employ current and forward-looking research,
information, and cross-functional collaboration to conceive,
develop and implement strategic marketing strategies and tactics
designed to retain and cultivate existing subscribers, identify
opportunities to cross-sell programs or resources beneficial to
retention or convert to other ministry products/resources. Success
requires an outcome-driven, measurement-minded, audience-centric
leader. This is a key marketing role carrying great visibility
given the significant revenue and ministry impact generated by the
digital content.
Essential Duties/Responsibilities:
Audience Understanding
Is responsible for the comprehensive understanding of audience,
including subscriber lifecycle, demographics, psychographics,
lifestyles, preferences, needs, desires, and societal pressures
Collaborates with internal marketing, data, and research team
members to provide a subscriber audience analysis and business
insights into audience behaviors
Develops innovative retention strategies designed to engage and
retain subscribers and expand sales/revenue generation. Success
requires that measurable objectives are met
Strategic Marketing Execution
Is accountable for driving the executions against established
marketing strategy for retention programs designed to meet
measurable goals and objectives. Establishes and communicates
project scope, strategy, and objectives to lead cross-functional
teams in the development and implementation of ROI-driven
omni-channel retention campaigns
Provides leadership and direction to the Marketing teams which
support the Adventures in Odyssey Club, Focus Streaming Platform,
Church Portal, Focus Educational Learning Environments, and the
like regarding the retention of digital content self-service
subscribers
Provides strategic management oversight of all aspects of retention
campaigns and subscriber communication journeys including
budgeting, brand/product positioning, messaging and visuals, media
mix, calls to action, and response channels - ensuring that
campaigns appeal to the audience and drive measurable response
Provides management oversight of all retention campaigns to ensure
internal stakeholder approvals are received, deadlines are met, and
provide continency planning / problem solving. Success requires
that measurable objectives are met
Measurement Based Accountability
Is accountable for the tracking and analysis of digital
subscription churn metrics to gain insights into behaviors that
signal a likelihood to attrite
Ensures measurement, evaluation, and communication of the
effectiveness of retention campaigns contributes to the success of
digital subscriber programs. Works collaboratively with
cross-functional team to ensure that campaign measurement and
reporting structures are in place that will provide visibility to
key metrics, and measure actual performance against plan for
subscriber programs as a whole
Analyzes campaign results data and transforms the learnings into
actionable business insights that lead to campaign optimization and
enhanced ROI. Makes data-driven recommendations for testing new
retention strategies and tactics - continuously driven by a
test-learn-apply approach
Makes recommendations for technology needs to further the Digital
Content Self-Service Subscriber Retention programs
Collaborates with Senior Marketing Manager - Acquisition to compile
and develop comprehensive reports. Provides regular retention
reports to Marketing Director and Marketing VP on progress to goal.
Success requires that measurable objectives are met
Subscriber Trends and Insights
Knows and understands how to gather, review, and analyze subscriber
data to refine and enhance retention strategies. Implements
subscriber feedback loops to enhance understanding of behavior and
develop communication journeys to offset attrition and/or convert
to another product/resource
Works collaboratively with Senior Marketing Manager - Acquisition
to understand the strengths and weaknesses of current and potential
competitors, and monitors market trends for opportunities to
leverage learning for campaign or product enhancements
Proactively partners with internal marketing teams to share
learnings, gain new insights and maximize effectiveness of all
marketing initiatives
Other Duties/Responsibilities:
Limited travel may be required for events, conferences
This role may require occasional travel including nights and
weekends
Performs other duties as assigned
JOB QUALIFICATIONS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear
children and walk in love, as Christ also has loved us and given
Himself for us..."
Pursues the Great Commission given by Jesus Christ in Matthew
28:19-20, "Go therefore and make disciples of all the nations,
baptizing them in the name of the Father and of the Son and of the
Holy Spirit, teaching them to observe all things that I have
commanded you; and lo, I am with you always, even to the end of the
age.
Is a consistent witness for Jesus Christ; maintains a courteous,
Christ-like attitude in dealing with people within and outside of
Focus; adheres to the Standard of Moral Conduct
(http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf)
and Statement of Faith
(http://www.focusonthefamily.com/about/foundational-values#values)
; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family's staff and constituents
and may occasionally lead in a public prayer
Engages in Christian ministry
D emonstrates behaviors aligned with FOF core values
(http://www.focusonthefamily.com/about/foundational-values#values)
Personal Characteristics:
Approaches projects from an interdependent philosophy. Must be a
creative thinker, strong work ethic, able to collaborate with
others
Can professionally represent FOTF to outside parties
Knowledge/Experience:
Bachelor's Degree in Business with emphasis in Digital Marketing
(MBA or Master's Degree a plus)
5+ years of experience in direct marketing product/project
management, advertising account management, and/or management
consulting
2-3 years of experience with digital subscription program
retention
Proven track record of driving measurable retention, engagement,
and growth
Computer proficiency in a variety of Windows-based software and
other SaaS systems
Experience in giving presentations and public communication
Knowledge of digital and social media communication tools and
platforms
Salesforce Social Studio or Marketing Cloud experience a
benefit
Skills, Abilities and Special Talents/Gifts:
Exceptional written and verbal skills - both in one-on-one and in
group settings
Ability to pivot, flex and manage multiple projects and
functions
High Emotional Intelligence (assessment may be given)
Strong analytical skills and demonstrated ability to analyze
objective and subjective data and develop recommendations
Talented in analyzing situations, uses logic, rational thinking,
intuition, and discernment to solve problems, make decisions or
choose course of action that moves projects to completion
Attention to detail and accuracy
Ability to bring a positive approach to the marketing culture
Stewardship Requirements:
Ability to remain within budget assigned for projects, recognizing
stewardship responsibility of donor resources
Works collaboratively to generate revenue of $4-$10 million for the
ministry
Salary Range: $70,716 to $81,117/yr
Application Materials Required: Cover Letter, Resume/CV
Application Materials Instructions: Please identify the job
specific minimum qualifications you possess in your cover letter
and be sure your resume includes any and all relevant experience to
be accurately assessed against the qualifications listed in the
posting. To apply, please submit the following application
materials to this posting. 1. A current resume. Must include date
ranges to include month and year (mm/yyyy) and whether the position
was full time or part time. 2. A cover letter that specifically
addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and
offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible
for:
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Employees scheduled for 30 hours or more per week are eligible for
all the above and:
Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Note : This is a summary and should not be construed as future
promises to continue to provide benefits as outlined above. For
complete and definitive language, refer to the governing plan
documents.
*Temporary employees are not eligible for benefits, except for:
Sick Time
Bookstore Discount
Fitness Center
Tentative Search Timeline:
Priority will be given to applications submitted by May 17th, 2024.
However, this posting will remain open until filled.
The potential employee start date is May 28th, 2024.
Posting date: April 16th, 2024
Unposting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3
Christian Non-Profit Ministry.
Job Details
Pay Type Salary
Keywords: Focus on the Family, Colorado Springs , Marketing Manager - Digital Subscription Retention, Advertising , Colorado Springs, Colorado
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