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Marketing and Digital Media Manager

Company: Skyline Products, Inc.
Location: Colorado Springs
Posted on: January 16, 2022

Job Description:

The Marketing and Digital Media Manager develops a deep, technical understanding of the Skyline product line and creates product messaging and marketing campaigns to help set our sales teams up for success. This role is a hands-on position that is responsible for the execution of marketing campaigns from concept to delivery, while measuring and reporting results. This position includes strategies and execution of trade shows and conferences for 3 divisions of Skyline.

Compensation for this position is $70,000 to $85,000 annually.

Job Responsibilities:

  • Works closely with the product management, marketing, and sales enablement teams to promote existing products, launch new products, and key capabilities
  • Crafts compelling product messaging, positioning, and use cases for our products
  • Builds and manages a complete set of sales tools including presentations, datasheets, cheat sheets, value prompters, and more
  • Works to ensure the sales organization can effectively position Skyline products and capabilities across different segments
  • Drives demand and adoption of our offerings
  • Builds customer relationships to develop references, case studies, and vocal champions
  • Is an internal authority to support the development of leadership and solution content for use in marketing and sales campaigns
  • Coordinates and executes all planning and logistics for 15-25 trade events each year
  • Reports on the results and impact of marketing strategies
  • Maintain and manage content on all Skyline Websites
  • Ability to develop and maintain a digital video library

    • Bachelor's degree or equivalent experience
    • 3 to 5 years of Product Marketing experience
    • Strong written, verbal, and presentation skills
    • Passion to take on problems and improve processes
    • Attention to detail with a bias for results
    • Ability to work cross-functionally and be an excellent teammate
    • Be able to thrive in a highly dynamic, flexible work environment
    • Experience with hardware and/or SaaS offerings is a plus
    • Demonstrated experience with Adobe Creative Suite, including: Photoshop, InDesign, Illustrator.
    • Experience with Salesforce, Pardot or similar CRM and Marketing Automation Tool.
    • Experience with WordPress or similar CMS program.
    • Exceptional communication and customer service skills
    • Experience coordinating and executing live and virtual event, including trade shows, conferences, and webinars.
    • Problem-solving
    • Critical thinking
    • Time management
    • Strong work ethic

      • Health Care Plan (Medical, Dental & Vision)
      • Retirement Plan 401k
      • Life Insurance (Basic, Voluntary & AD&D)
      • Paid Time Off (Vacation & Public Holidays)
      • Short Term & Long Term Disability
      • Training & Development

        Skyline Products is an Equal Opportunity Employer; all decisions are made without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, gender identity, or any other legally protected status.

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Keywords: Skyline Products, Inc., Colorado Springs , Marketing and Digital Media Manager, Advertising , Colorado Springs, Colorado

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