Product Marketing Specialist

Company: BombBomb
Location: Colorado Springs
Posted on: February 25, 2021

Job Description:

Who we are...Connecting people in a more meaningful way is not just what BombBomb's software delivers - it's what drives our teams every day. Through simple, personal video, we aim to rehumanize communication. Our team is resourceful and intelligent. Competitive and collaborative. Fun-loving and tenacious. We're close-knit and love adding new talent to the mix. If you are seeking a dynamic workplace and new challenges, we want to hear from you!Who we're looking for...As a Product Marketing Specialist at BombBomb, you will work closely with our Marketing Director and Product teams to develop messaging and positioning for our products and new features by launching innovative marketing programs that drive usage and demand. You will help shape our launch strategy to ensure we reach the right audience and maximize the impact of the products and features we build. You will be an expert on BombBomb strategic integrations and understand the needs of our mutual customers. In this role, you'll master the ability to translate our products' technical components into compelling benefits. Success in this role consists of executing go-to-market strategies that deliver marketing qualified leads that help achieve company revenue targets.What you'll do...* Develop go-to-market plans for new and updated BombBomb products and features* Manage cross-functional execution of product launches* Work closely with the Content team to develop case studies, blog posts, videos, guides, and more* Partner with Marketing Operations to develop innovative programs that drive demand (free trials)* Define customer pain points, value propositions, competitive differentiation, and customer success stories* Partner with Sales and CS to develop the strategy and manage marketing programs that accelerate growth and adoption* Sales Enablement: communicate the value proposition of new BombBomb features and products to the sales team and develop assets that support the selling process * Proactively identify and prioritize new potential product improvements based on product-market fit and customer feedback* Monitor and research competitive activities and identify opportunities* Continue optimizing existing Product Marketing activities and initiatives to drive usageHow you'll do it...Embody BombBomb's core values: Relationships, Fun, Humility, Flexibility, and Service* Project Management Skills: plans, organizes, and schedules in an efficient, productive manner.* Creativity / Innovation: Generates new and innovative approaches to problems.* Communication: Effectively shares ideas and information with stakeholders* Flexibility: Adjusts quickly to changing priorities: Jumps in and out of projects at any stage and is always willing to try something new* Attention to detail: Does not let important details slip through the cracks or derail a project* Efficiency: Able to produce significant output with minimal wasted effort.Our ideal candidate will be or have...* 1+ year of Marketing experience, SaaS industry preferred* Bachelor's degree in Marketing or related field, or equivalent experience* Proficiency in Marketing automation software, Marketo preferred* Proficiency in CRM systems, Salesforce preferred* Demonstrated ability to interface with data through tools such TableauCompensation...The salary range for this position is $50,000 - $70,000 annually. Final compensation for this role is determined by a variety of factors, such as a candidate's relevant work experience, skills, certifications, and geographic location.BombBomb Benefits Package includes:* Excellent Medical, Dental and Vision Benefits for you and your family (2 PPO + HSA option)* Flexible Paid Time Off program* 8 paid holidays* 401k Plan with employer match* Monthly company-catered lunch* Fun workplace: happy hour every Friday and company game room* Annual Education / Development for your career growthPowered by JazzHRs2PCNMHF8J

Keywords: BombBomb, Colorado Springs , Product Marketing Specialist, Advertising , Colorado Springs, Colorado